ACCOUNTABILITY AND GROWTH COACHING PROGRAM
It’s not enough to just create a pretty marketing strategy. Unless small business owners actually move forward with the tactics they’ve chosen, their businesses will stagnate. We all know the definition of insanity, right?
Energine works with our clients rather like a personal trainer. When you have to make eye contact with someone on a regular basis, you’re much more likely to get the work done than if you are accountable only to yourself.
We help small businesses take the necessary steps to get their businesses moving and growing. It’s important to us that our clients succeed and achieve their goals. Through our accountability programs, we meet with clients on a regular basis, either individually or as part of a group program, to hold those clients accountable to their own goals and commitments.
What do you get?
How does it work?
Business owners can join either an individual or group accountability and growth program.
Individual program clients will receive personalized focus and attention. We will address very specific problems and challenges, and Energine may provide minor task assistance, as needed.
Group clients will receive the benefit of input from other business owners to come up with creative solutions to challenges. It also provides the opportunity to discuss challenges, share frustrations, and ask opinions from other business owners.
- Individual Program. Clients who choose the individual program meet with us once a month in person and weekly by phone. At each meeting, we run through the task list to check progress, go over any training that may be needed, address any questions or roadblocks, and make goals for the next meeting. This program provides personalized attention and focus. The cost for the individual program is $300/month.
- Group Program. The group meets in person once a month and in small groups weekly or biweekly. Like the individual program, at each meeting, we run through the task list to check progress, go over any training that may be needed, address any questions or roadblocks, and make goals for the next meeting. n addition, the group program also includes input from other small business owners and visits from relevant guest speakers on a variety of marketing topics and tactics. The cost for the individual program is $75/month.
Why this approach?
A few years ago, we realized that after finishing their work with us, our clients were excited about their marketing strategies, but as time went by, they still had not done most of the work we had discussed.
So Energine conducted a survey of about 30 small business owners to find out what was standing between planning and action. The two answers we received most frequently were:
- Small business owners don’t have time/are overwhelmed/don’t know where to start acting on their marketing plan.
- They just don’t want to market. They went into business to do whatever skill they do best, not to become a marketing person.
Energine exists to help small businesses succeed. If our clients are not seeing successful changes, we are not succeeding either. So we needed to create a method of helping clients stay on track with their marketing tasks while still providing a service that is affordable even to the smallest business owner.
And the Accountability and Growth Program was born.