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Five Common Mistakes Small Businesses Make While Networking

For small businesses that rely on word of mouth to bring in new clients and sales, networking is a vital part of marketing. But many small business owners find that the amount of time they spend networking doesn’t balance out with the small number of referrals they see as a result. So what are people doing wrong? Here are five common networking mistakes that small businesses make: Small Business Networking Mistake […]

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Do You Have the Right Mental Attitude?

In February, I ordered a Passion Planner from a Kickstarter campaign. The planner was a great combination of brainstorming tool, creative idea storage, and planner. So far I love it. Each week, there’s a different quote in my planner, and this was the quote for this week. One of the challenges many small business owners face is keeping a positive perspective as they go through the ups and downs of entrepreneurship. It […]

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One complaint I hear when I’m teaching business owners about Twitter is that they can’t understand the slang. As people venture out into the great world of Twitter, they learn very quickly that there’s a whole new language to learn. It can be confusing and intimidating to just jump right in, so here’s a quick translation key to common Twitter terms and vocabulary. @username If you put this symbol before […]

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For Those Who Struggle to Figure out What to Say on Your Blog, Video, Social Media Posts…

Here’s a great tool to help! The first part of the graphic shows you how to come up with ideas for content. The second part shows an example of what you might do with that content once you have it. There’s no one right way to post or right number of posts to make when sharing content, but this graphic shows you one option. Whether you’re a chiropractor or nutritionist, […]

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Social Media Success Stories

One of my clients wrote this great letter about how her company has benefitted from social media. I love client success stories and thought I’d pass them on! Jennifer’s training led to many of our staff using social media on a regular basis. This is a crucial piece of our communications strategy going forward. Her clear, engaging, and informative training sessions sparked some of our staff (already slightly active in […]

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Six Tips to Social Media Etiquette

I sometimes think that every social media account should come with a quick-and-dirty tutorial on etiquette. What’s considered good manners? What are best practices for how to treat people online? You’d think that this would be common sense. Courtesy is courtesy, no matter where you are, right? Unfortunately, that’s not always the case. So here are a few tips on social media etiquette…feel free to pass these around to anyone […]

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Finding the Fire in Your Small Business Marketing

This week, I was asked why I do what I do. As I was answering, I realized that how I became a small business owner is a great example of why I work with small businesses! For nine years, I worked as a marketer for both small and large companies in the architecture/engineering/construction industry. When the economy tanked, I lost my job. Since I’d been talking about starting my own […]

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Why Have a Facebook Page If You Already Have a Website?

I recently did a 10-minute presentation to a referral group I belong to. One of the questions I was asked is “Why would a company need to have a Facebook page if they already have a website?” I thought that was an interesting question because, social media of any kind actually plays an entirely different role in your marketing strategy than your website does. Your Website Your website’s purpose is […]

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Giving Your Marketing Content Legs…Or Time Saving Techniques for Small Business Marketing

One of the challenges that small business owners face with all of their marketing—and in particular their content development—is finding time. Small business owners wear many hats, and when you have clients beating down your door (hopefully!) on top of HR challenges and quarterly taxes due, finding time to sit down and write a few blog posts can be just crazy. But content development is a tremendously important part of […]

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