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Small Business Marketing for Know, Like, Trust

For most small businesses—especially professional services businesses— word of mouth is the most important driver of business. In today’s marketplace, people don’t want to be sold to. We watch DVR to avoid commercials on TV. We listen to our iPods to avoid commercials on radio. We block popups on our web browsers to avoid internet ads. We now have the choice to avoid most ads, and most people choose to […]

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How Marketing Is Like…My Garden?

As I listen to the rain outside my window this morning, I’m excited. Why should I be excited about rain when it’s been such gorgeous weather lately? Because April showers bring May flowers…or in my case a May garden! Every year, usually in January—because, yes, I am that impatient—I end up creating a plan for that summer’s garden. What will I want to eat all summer? What do I want […]

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Branding: More than Meets the Eye

(Originally published in OurColoradoNews.com, October 17, 2011) I was driving down the freeway the other day when a young man cut me off and made another car slam on the brakes so hard that their tires squealed. As the driver continued on his way, I noticed his van was covered in beautiful artwork advertising a local plumbing company. It made me think of a key part of branding that many […]

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Who Are You Reaching and How…Starting Your Own Small Business Marketing Strategy

  When: September 22, 2011 7:30 a.m.–8 a.m. – Networking 8 a.m.–12 p.m. – Workshop 12 p.m.–12:30 p.m. – Networking Where: Fluid Coffee Bar, 501 East 19th Avenue, Denver, CO 80203-1308, (720) 519-4681 Cost: $100 before September 15, $150 until September 21 Description: Knowing who you are as a business and exactly who you are targeting as a market is key to successfully marketing your small or green business. This half-day hands-on workshop […]

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Social Media Revolution: Generate Leads in Less Time with Measurable Results

When: Thursday, September 1, 2011 7:30 a.m.–8 a.m. – Networking 8 a.m.–12 p.m. – Workshop 12 p.m.–12:30 p.m. – Networking Where: Fluid Coffee Bar, 501 East 19th Avenue, Denver, CO 80203-1308, (720) 519-4681 Description: This workshop is meant to help small business owners more effectively use social media to develop and grow their businesses. Participants will learn: Which social media to use for their business and why, How to use social media with […]

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Who Are You Reaching and How…Starting Your Own Small Business Marketing Strategy

When: June 17, 2011 – 9:00 a.m. to 1:00 p.m. Where: Fluid Coffee Bar Meeting Space, 501 E 19th Ave., Denver, 80203 Cost: $150 prior to event, $200 at the door What: Knowing who you are as a business and exactly who you are targeting as a market is key to successfully marketing your small or green business. This half-day hands-on workshop will take small business owners through the process of clarifying their target market, […]

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What funny looking black and white box?

Perhaps you’ve seen them in magazines or on your mobile phone or even on the side of a bus—that black and white box with pixels and dots—and you weren’t sure what it was or how you should use it. That little black and white box is a QR (or Quick Response) code—a neat marketing tool that allows mobile phone users to scan the code with their phone camera and automatically […]

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Presentation: Strategic Marketing for Small Business

When: May 21, 2011 – 10:50am-11:50am Event/Host: Small Business Week, Mile High Business Alliance Cost: $5.00 (register on MHBA website, link below) What: Small businesses can waste thousands of dollars on marketing—not because they’re doing too much marketing but because they’re not targeting the right customers with their marketing efforts. Attend this presentation to learn the difference between marketing and strategic marketing and why this difference is important to you […]

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Strategic Marketing for Small Businesses

When? December 7, 2010 6:30–7:30 p.m. Where? Green Spaces Denver 1368 26th Street Denver, CO 80205 What? Small businesses can waste thousands of dollars—not because they’re doing too much marketing but because they’re not targeting the right customers with their marketing efforts. Attend this presentation to learn the difference between marketing and strategic marketing and why this difference is important to you as a small business owner. Presentation will be […]

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Freebies!

I found this article yesterday on marketing your business with no budget: http://mashable.com/2010/05/19/market-business-no-budget/ It’s an older article, but I think it’s relevant and interesting. Suggestions in the article included becoming an expert (primarily through social media content), cultivating superusers (in other words, focusing on and encouraging existing fans), ensuring people can find you (i.e, making sure google maps knows where you are), and offering ad-funded payment options. I thought the article […]

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Call today (720-288-0441) to discuss how we can help your small business achieve its goals.